Project

Tourist guest card impact assessment

Ever more tourist regions are launching guest cards that are designed to make it easier for tourists to learn of and gain access to local services and visitor attractions. In a case study, we are carrying out an impact assessment of the BaselCard to determine how individual enterprises and the region as a whole can benefit from the card, what the level of guest satisfaction is with the BaselCard, and what long-term benefits the card might offer to local businesses.

Our services

Tailormade impact assessments of service offers
Targeted guest surveys to enable impact assessments
Analyses of tourism and usage data
Detailed assessments of tourist attractions
Assessment of the development of tourist potential per guest group
Program impact assessments
Consulting for targeted program development to increase a des-tination’s visibility and brand recognition